Camilla sent a message to Steve Easterbrook - CEO of McDonald's - email address that said:
Dear Sir,
McDonalds are in a phase of a food market change. The concept of McDonalds is "Fast Food" and people are still interested in Fast Food bud Low Carb Food. The competition has become stronger since the Food-Chain launched their Deli Sallads buffé. Low Carb MC Buffé, is that a concept that McDonalds have in their mind? To serve "fresh" raw, cooked, grilled and fried food. You already have the equipment in every McDonalds restaurants for such changes.
I'm also thinking of another concept: McDonald Sport Buffé.
Many "malls" in Sweden have difficulties in creating profitability. My idea is that some of them could be changed to Sport Malls with SPA, Health Center, different types of sport shops, sportrunning labs etc. And in such malls McDonald Sport Buffé restaurants with food that build up and strengthen the body would fit absolute perfect.
Many of us grew up with McDonalds and I hope McDonalds will manage to change concept when the market and eating habit change.
Best regards from a Lovely Winter Sweden
Camilla
