Coach sent a message to Herbert Hainer Chief Executive Officer of Adidas AG email address that said:
Good evening Mr. Hainer I am reaching out to you as a mentor and a city leader in the Richmond virginia area wanting to know how can my basketball program of 450 kids some are signing to colleges on. Basketball scholarships be a part of your adidas movement, we have tried everything to get help for the kids but we never got through, our organization River city reign basketball program has grown into a power house with only fundraisers and money I have put up personally but we have better kids we need to get in bigger colleges but we need uniforms and shoes and your brand is what the kids love! You are a busy man I'm sure and I apologize if I'm bugging you sir but I have a vision that my program can build from your brand if giving the opportunity we will wear it proudly!! Thank you for your time sir.
