Cody Haun sent a message to Mark Fields - President and Chief Executive Officer of Ford Motor Company email address that said:
Dear Mr Fields,
I have this crazy idea that I want to drive a mustang until I reach one million miles. I would love to raise awareness and money for charities that help our military personnel. I would like to partner up with Ford and The Wounded Warrior Project and vinyl wrap a mustang. I figure I can drive all over the country and make millions of impressions to promote Ford and our military personnel. I hope you will consider my proposition.
Sincerely, Cody Haun