David A. Brattain sent a message to Matthew S. Levatich - President and Chief Executive Officer of Harley-Davidson, Inc. - Email Address that said:
Matt,
I am a Harley owner and strong supporter of the brand.
As someone who has worked in the technology field for over 30 years and has his ear to the ground regarding changing trends in the industry to offer some free advice.
I have some very specific ideas as to how you can engage the right strategic changes that will win younger customers, minority customers and more women to the brand.
I would like an opportunity to meet with you to discuss these ideas. I am selling nothing and Im offering this advice because I do not want to see HOG become another Sears...
