kankanala Nagaraju sent a message to Akio Toyoda President and CEO, Toyota Motor Corporation email address that said:
To,
The CEO,
Toyota company,
Japan.
Sir,
Sub: Advise to launch a middle class family car from
your company due to scarcity of best middle
class model family cars in India-Regarding.
@ @ @
I submit that I bring some of my observations to your notice for perusal. I have been working as a Head constable in Chinna chowk police station, Kadapa district, Andra Pradesh, India. In this month on one occasion I visited a car company, in Kadapa city there I found lot of cars were stationed in the above said company for servicing and with break down problems. Then I observed the above said cars and found that those cars all most all hatch back cars. Then I moved in the surroundings and found various models of said cars were stationed in the premises of the company and some new cars also stationed in the show room. Then I enquired and found that 30-35 cars in small cars segment has been selling by the company in that show room in a month. Then I took some information from the internet and after analyzing it I feel surprise after observing the car sales increasing in India.
There was 130 crores of population in india. In that huge population middle class people population is
According to NCAER, Indias middle class population would be 267 million in 2016. Further ahead, by 2025-26 the number of middle class households in India is likely to more than double from the 2015-16 levels to 113.8 million households or 547 million individuals
India accounts for 3% of the global middle class with 23.6 million people. It has the lowest threshold for a person to be considered middle class with annual wealth of$13,662 (Rs 737,748 or Rs 61,480 per month).Oct 29, 2015
All companies were came to India with their capitals and launch a lot of models and gaining a lot of profits to their companies, but the Toyota company launched INNOVA, FORTUNER, ITIOS models so far only.. Only Government officials are using the INNOVA car or some transport operators are running the INNOVA Model for rents. Why dont you launch the MINI INNOVA models for middle class people with minimum specifications?
Just a small observation sees how the small car market is increasing in India on year to year basis. Observe the data of top 25 selling car models in the internet and analyze it.
Now in India Hatch back cars are running models and a lot of sales of those models are fetching a lot of profits to the companies.
Presently in India all are seeing for a best middle class people car, but no one has not fulfilling our middle class Indian desires for a best car.
Long period back one model to the some x company was launched with 22 kilometres per litre diesel and with A/c facility only. Since then the above model selling so far by the above x company and earns a lot of profits over that model car. Now in India the middle class people income is increasing year to year and everyone wants to buy a car and the banks also provide lucrative loans with low interest to buy these conveyances to the middle class people.
Best mileage, low cost, best look without maintenance is the mind set of average Indian. From my child hood I had a passion of Japan manufacture. But your company launched only INNOVA and ETIOS cars and INNOVA is too much price to buy to the middle class people and ETIOS is not fair for looking and there is no other option to the customer to buy a car from your company. But I observed the INNOVA Model car it is awesome, specifications, mileage and looking is very excellent. If any thought of launching hatch back cars models in India it is very good decision from the company.
I am not mentioning the car names and its models to analyze the data of selling hatch back cars in India.
This is an advice only for you sir.
Yours
K. Nagaraju,
Kadapa city
Andra Pradesh
India.
Email Address. Knraj. rjt@gmail.com
