yelena palnova sent a message to Marvin Ellison that said:
Hello Mr. Marvin Ellison,
I currently work at a J. C. Penney store, and I\'ve noticed a lot of complaints. I am studying business communications and noticed one thing in particular that the company has not done in the past. We, as a company, should address any concerns or comments to any of our customers. Yes, they can write comments to get an extra 10% off, but how will that help our image or help the consumer? Just like Starbucks has done on their website, we can have representatives publicly replying to comments and concerns of our customers. This will help the image of the company and help J. C. Penney get into the social media surface. Raising our stock prices and distinguishing ourselves from our competitors, such as Kohl\'s.
Thank you,
Yelena Palnova
(818) 915-1293
