William David Stuart sent a message to Bruton Smith that said:
Mr. Smith
I have shopped 2 of your dealerships lately looking for the m550xi and the GLE 350 A43
I am a car lover like you,I
I herited this love from my father. In the past 13 years I have purchased 10 cars but never a BMW or Mercedes.
Upon shopping your dealerships I have found a weakness in their selling skills which again will turn me away.
When you purchase a car you buy it because of a specific desire you have; look, speed, comfort, safety, etc. or maybe all but itâs the SALESPERSONS responsibility to ask the right questions, to uncover this desire and ignite it by getting the customer talking and then quickly into the RIGHT car. Not stand next to it with no key and stare at it.
So far they have failed as Iâve not been asked one question centered on my needs, so I left.
I then shopped several competitors and found some interesting facts.
Mr. smith if you review my background at the company I started www.bettersales.com you will be much more likely to believe my statement:
âI can increase your sales by 15%.â Which would include the effectiveness of your dealership management team. How do I substantiate the leadership part? I made it a point to interact with them.
The 15% increase in sales at a higher average selling price, would greatly help pay off your recent move to Brentwood.
It costs nothing to meet with me, Iâll even buy lunch. But donât dismiss this without researching me.
Thank you
Bill Stuart
