Andreas Poulas sent a message to Peter Agne that said:
After several hours of spending in some of your stores, and having heard that Ikea is affected by the worlwide economical crisis, I wanted to propose you alow cost chance for advertisment. As a passionate cycling fan, I watch every year huge brands investing in the sport, because they can be reassured of TV coverage in the bigest events. It is important to add that around 250 million people all around the world are watching cycling, with Tour de France having around 100 million viewers. If you are interested to advertise and make a team have IKEA to its logo, an amount in the region of 2.5 million would be necessary to compete to all those big events.
