Michael Lazorko sent a message to William S. Demchak Chairman, President and Chief Executive Officer of The PNC Financial Services Group Email Address that said:
As a Pittsburgh native, and PNC customer, I was elated to watch the unveilling of the new PNC livery on Facebook this morning! Sponsorship for an Indy car is very smart, especially for a top team and driver like Ganassi and Dixon. I know that the institution has been a smaller contributing sponsor to the Ganassi Team for many years, so it was great to see the move to a full program. Should this result in another Indy 500 victory, the winner gets photo and video coverage just about everywhere for 24 hours after a race, and later, on the cover of every motorsports periodical worldwide. Also, upon winning the 500, a unique benefit is that the sponsorship becomes somewhat perennial, as victory photos will be posted forever. Many fans can name the sponsor for most of the 500 winners over the past 100-plus years, as the livery of each car is so identifiable. Even models of the winning car will be produced, and many displayed at folks homes. Yes, sponsoring a top IndyCar team is VERY smart!
Congratulations!
Michael Lazorko
Monroeville, PA
