William sent a message to Mark Fields - President and Chief Executive Officer of Ford Motor Company email address that said:
Dear Mark,
We are working in Canada on two sponsor award programs that I feel would be a definite brand building opportunity for your baby"LINCOLN" which you have done an outstanding job.The 2 properties are CEO of the Year and Top 40 under 40. This Year,George Cope from BCE was honored top CEO and Top 40 under 40 is being brought back after 5 years. The CEO of CIBC, Victor Dodig was a Top 40 under 40. These award programs really hit the demographics that you are trying to hit. I have had a meeting with your company that handles sponsorship and I cannot get a call back. I am reaching out to you because I really feel this would be a great opportunity for Lincoln in Canada to really build it's brand to the right consumer that you are trying to reach. If you want additional information, you can reach me. Looking forward in hearing from you,
Regards,
Billy
