Amitay sent a message to Mark Fields – President and Chief Executive Officer of Ford Motor Company email address that said:
You probably don't know who I am but I know who you are. You are the CEO of one of the best car companies the world has EVER seen. You are a brilliant man and a perfect choice for a CEO to represent ford in the journey to the up and coming future.
Although I can keep going all day about how great you are, this is not the purpose of this message.
I have a brilliant yet incredibly simple idea that could revolutionize the way people perceive ford and perhaps cars as a whole. My idea will help ford monopolize the car-selling business forever.
I would more than appreciate it if you would reply to this message, but I would also understand it if you didn't.
Thank you very much for your time and Have a great rest of your day.