Frank Steele sent a message to Brian C. Cornell Chairman of the Board and Chief Executive Officer, Target Corporation - email address that said:
Dear Mr. Cornell,
I suggest a new idea to increase Target profits: home delivery of goods such as toilet paper, food items, dads, etc. The slogan is Target to Home. Large items can be shipped via truck and other items can be ordered and delivered by the post office. People can order and pick up at curbside. I propose taking it one step further. People are so busy I think this would be a hit and increase Targets profits. You could either contract with a delivery person or use a Target employee to deliver the goods.
Thank you for taking time to consider my idea.