Marvin sent a message to Bernie Ecclestone – President and CEO, Formula One Management – Email Address that said:
Dear Mr Ecclestone,
I am very interested in F1, and with my extensive loyalty marketing experience, I would ensure f! would increase engagement online.
My loyalty marketing experience, which covers program design, optimisation, execution and program management.
While my experience is predominantly within the Hospitality industry, the fundamentals of loyalty marketing can be applied to Airlines, Retail, Finance or any industry (with changes to earning and burning models). I was also invited to be Keynote Speaker at Loyalty Word in 2013 and have also published loyalty marketing articles on Linkedin.
Here is a summary of my relevant experience:
• Director of Loyalty Marketing - Centara (Based in Bangkok) - I designed and executed Centara’s Global Frequent Guest Program, "Centara -The 1 Card" - http://www.centarathe1card.com (I was solely
responsible for developing the loyalty program was across 8 countries 100+ properties in (2 languages). Centara -The 1 Card program now has 1.2 Million members. Signed partnership with Central Retail
Group in Thailand, China, Italy (value 6M USD per annum). I developed the program’s value proposition, business and financial models, earning and burning models and selected the back end points vendor.
www.centara1card.com
• Regional Director, Asia - Group RCI - Wyndham Hotels - (Based in Singapore) - Sales to enterprise across Asian region. Signed deal with Singapore Govt. Developed regional accomodation
platform:www.myxcapades.com - affiliated with over 4,500 properties internationally.
• General Manager - Loyalty - Accor Asia Pacific - Management of FB Loyalty program for 25+ properties across all Accor brands in Thailand. Signed significant deal with PTTEP. Management of 100 staff, 60
-80 Telemarketing consultants: Sales, Finance, Operations, Fulfilment.
• General Manager - Loyalty - IHG - Hong Kong. Management of FB Loyalty Program for IHG in Hong Kong. Management of 10-15 local staff. Covered Operations, Finance, Sales, Fulfilment.
• Partnership Development Director - Asia Pacific - Pacific City Club -(Based in Bangkok) - Signed partnerships with Retail, Insurance, Financial Services and Telecommunications companies.
• Regional Business Development Director - HMC (Based in Shanghai) - Sales of CRM platforms to 4 5 star hotels across SE Asia. Signed deals with 3 x Hilton Hotels -Thailand - Bangkok, Hua Hin and Phuket.
Summary:
I have designed and executed a total of 5 x loyalty programs within the hospitality industry, 1 x global program for Centara - 100 hotels in 8 countries/2 x languages (integrated into largest retail loyalty program in Thailand - Central Group’s - The 1 Card), 1 x regional loyalty program for Group RCI (Wyndham Hotels), affiliated with 4,500 properties internationally and 3 x FB loyalty programs for Hilton Hotels in Bangkok, Hua Hin and Phuket. I have also managed loyalty programs for Accor Thailand - 25 hotels and IHG in Hong Kong (increased sales to make both programs number 1 in each respective market). I have worked in regional roles across Asia for last 6-7 years, my experience in loyalty marketing experience covers program design, execution, optimisation and program management.
I also has a very strong knowledge of the key drivers for loyalty marketing programs within the hospitality industry to drive more revenue and direct business, including loyalty marketing technologies: Geo location, social media rewarding, digital wallets and back end points management vendors. I am Australian national, based in Asia since 2004 in Hong Kong, Thailand, Singapore, Shanghai and exposure to Malaysia and Indonesia. While currently based in Bangkok.
In Australia, I also worked as a Marketing Consultant for DDB Needham on the McDonalds account (managing local store marketing [LSM] for franchise stores nationally). I also have 10+ years media experience in Radio/Television experience.
Location is no issue for me.
I look forward to talking with you soon.
Regards
Marvin
