Ann Pastorello sent a message to Marvin R. Ellison President of J. C. Penney Company Inc.- email address that said:
Dear Mr. Ellison:
My name is Ann, and I am a Junior in the fashion merchandising program at Southern New Hampshire University. For my Strategic Fashion Management class, I am doing a project regarding JCPenney. I was wondering if you would be able to answer some of the questions that I have. I had previously visited the Salem, NH outlet in the Rockingham Mall, and they directed me to ask the headquarters. I would really appreciate if you were able to answer any of the following questions, even if they are extremely vague.
1. Do you have a visual merchandising strategy you can tell me about?
2. Is JCPenney able to promote its merchandise well? Why or why not?
3. Do you believe that there are specific locations that do better than others? Why or Why not?
4. Do you think that the merchandise strategy that you use is in alignment with the mission and
vision? Why or why not?
5. What do you think that JCPenney could do to attract more customers?
6. How effectively does JCPenney target their target market? Why do you believe this?
7. How often is merchandise delivered to the store?
8. Do you ever run out of merchandise that customers want? What do you do?
9. Do you believe that the layout of the store prompts customers to make more purchases? Why or
why not?
10. How do you think the customer service impacts the companys sales? Why?
Thank you very much for your assistance,
Ann
