Beverly sent a message to Marvin R. Ellison- the President of J. C. Penney Company Inc.- email address that said:
Dear Mr. Ellison,
Today, Sunday, December 13, 2015 at approximately 3:18 pm, I called the number on the back of a credit card for JC Penney. The reason that we got the credit card was because for a short while I thought that JCPenney had elevated the level of their merchandise. Sadly, I found that to be the case with only a few items so we stopped using the card and shopping at your store.
A few years later, I purchased a pocketbook that appeared to be better quality. That pocketbook lasted less than a year before its zipper broke. I gave it to a friend who sewed. She replaced the zipper and hopefully has used it. When I bought the pocketbook, I learned that our card had been cancelled. Obviously not because of poor credit, but because of non-use.
Later, I bought some Liz Claiborne sweaters as gifts, but found I could not have the correct color and size sent from nearby JCPenney stores to any of the recipients even though those sizes/colors were available. I picked other colors and believe all recipients may have given them to charity.
Today, while looking at one of your flyers, I saw several items which interested me. Then I saw those items were 50% off PLUS another 20% off with a JCPenney credit card. I wonder if a man thought up this very stupid idea. Perhaps not everyone is as aware as I am of merchandising having worked on a College Board for several top notch Washington DC Department stores.
As I told the delightful young lady with whom I spoke today, who finally realized what I wanted, it is VERY short sighted on the part of your store to give a better price to someone who holds your card. For that reason, I would not buy the items at your store, even if it meant paying more elsewhere.
This is not a complaint as much as bringing a very short sighted policy to your attention.