Matthew sent a message to Herbert Hainer – Chief Executive Officer of Adidas AG email address that said:
Dear Mr. Hainer,
Hello Mr. Hainer, my name is Matthew and I am a junior at Plainview-Old Bethpage John F. Kennedy High School in Plainview, New York. I am currently taking a marketing course where we are currently learning about social responsibility. I have chosen to research your business for my project on social responsibility. The project entails me to ask a CEO of a successful company, like Adidas, questions about social responsibility and how it correlates to their company.
I would like to know: How is Adidas socially responsible to its investors? Is an eco-friendly sneaker in the works? What are your goals for 2016? Does Adidas plan to endorse a new celebrity? Lastly, how is Adidas socially responsible to its employees?
When I was told that I would be researching Adidas I was very happy because it is a company with products I constantly wear and want to know more about. Thank you for taking the time to read through and answer my questions, it means a lot.
Sincerely,
Matthew
