Julie sent a message to Herbert Hainer – Chief Executive Officer of Adidas AG email address that said:
Dear Mr. Hainer,
Hello, my name is Julie. I am a doctoral student at Eastern Michigan University and have worked in various textile related industries for over 20 years.
Your company has been identified as using some form of a Mass Customization Strategy in your business framework. Therefore, I would appreciate your help to complete my research on the topic of Mass Customization for my PhD dissertation in partial fulfillment of my degree focused in Technology Management.
I know you are a very busy person and would appreciate 10 minutes of your time. If you don't have the time, could you delegate this survey to someone in your company that could fill this out?
The data will be stored from and unlinked to any identifiable information.
Please go to the web-link below to access the survey (you may need copy paste into browser).
Thank you for participating in this survey and furthering research on Mass Customization.
Sincerely,
Julie
Eastern Michigan University
Note: Mass customization (MC) refers to a company's ability to efficiently mass produce products that meet the specific needs of an individual consumer’s wants and desires. Product personalization; made-to-order; or product modularization are other terms for MC that are used interchangeably.
