Helena sent a message to Rodney McMullen – Chief Executive Officer of The Kroger Co. email address that said:
Dear Mr. McMullen;
I'm writing to you to inform you that there is a disconnect between the C-Suite and your Employees.
When I visited a Kroger Store, I saw your employees wearing the bright yellow T-Shirt: 'A Taste of Spain'. What a great idea!... But what does it really mean?
I asked 5 Employees what this Initiative is all about, and all 5 Employees responded that they only wear the T-Shirt because they were told/forced to do so...
Im sure there is a Vision behind it, and the intention to promote specific products. As great as this Vision may be among the C-Suite, it was never communicated to the employees.
There is a huge disconnect.
How much money do you leave on the table? You spent all this time coming up with a Vision, a Marketing Strategy, and a Marketing Message...and all of this gets lost, because it stops at the next level. Do your managers even know what this initiative is all about? Are they trained to communicate this initiative?
If the engagement in your Vision/Initiative would be done properly, all of your employees would be "walking billboards". They would understand and support your initiative, and they would be an extension of your Vision/Initiative. They would buy in to your initiative and promote your products, etc...
Why waste all that money on a maybe brilliant idea if it cant be implemented?
With kindest Regards,