Chris Najork sent a message to Edward W. Stack Chairman and Chief Executive Officer of Dicks Sporting Goods Email Address that said:
Dear Mr. Stack
I am not a frequent customer of Dicks, but I have made some purchases in the past. I will no longer make any purchases at Dicks due to your policy of not selling so-called "assault rifles." I understand that you suspended sales after Sandy Hook, so your announcement is clearly intended to garner favorable publicity. It will wind up being the opposite.
Best wishes,
Chris Najork