DEAR SIRS,SELLING ANYTHING USED IN YOUR UPSCALE DEPARTMENT STORES, ESPECIALLY WITH A NO RETURN – William T Dillard II email address

CONCERNED LOVER OF DILLARDS DEPARTMENT STORE sent a message to William T. Dillard II Chairman and Chief Executive Officer of Dillards Inc. Email Address that said:

DEAR SIRS,

SELLING ANYTHING USED IN YOUR UPSCALE DEPARTMENT STORES, ESPECIALLY WITH A NO RETURN POLICY IS REALLY WORKING TO BREAK TRUST, ACTUALLY CREATING DISTRUST OF YOUR LOYAL CUSTOMERS. IF YOUR LOYAL CUSTOMER COULD OPT TO SPEND $2000 ON A BAG SOMEONE ELSE USED FOR A FEW SEASONS OR YEARS AND THEN DISCARDED/CONSIGNED, YOUR CURRENT LOYAL CUSTOMER COULD CLEARLY AFFORD TO SPEND 2000 ON A MODERN BAG THAT YOU ENDORSE AND SELL BRAND NEW IN YOUR STORE THEY COULD COMPLETELY FEEL MORE "FASHION-FORWARD" ABOUT. ITS KIND OF CHEAPENING TO YOUR IMAGE IN THE LONG RUN. NO MATTER HOW CLEANED UP THE INTERNET COMPANY DELIVERS THE USED ITEMS, THEY ARE STILL USED AND DATED AND CHEAPENING THE TRUST YOU WORK SO HARD TO BUILD. ONCE USED, NOTHING IS EVER "BRAND NEW" AGAIN. MACYS KILLED THEIR BRAND BY KEEPING DATED, BUT "NEW" CLOTHING IN RACKS UPON RACKS IN THEIR STORE... IF YOU ARE TRULY EXPERIENCE-DRIVEN, COLLECTIONS-BOASTING, THEN MAKE DAMN SURE A $2000 NONREFUNDABLE PURCHASE IS ONE YOUR LOYAL CUSTOMERS WILL NOT BE LAUGHED AT FOR "BUYING INTO".

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