Dave Dennis sent a message to Doug McMillon that said:
Read Mr. Mcmillon,
My name is Dave Dennis,I am a former merchandise man for Beer distributor on the San Francisco peninsula.I have an idea that will increase your stores sales of up to 1%, my experience had led me to this idea.I feel so strongly about it I had it copyrighted!.It is a no fail and no in store costs to you.I hope that I have your interest and attention.I am also excited to speak with you further.
Thank you,Dave