Dr. Lechleiter, I recently came across the Cialis $200 Savings Card in two magazines. Reading – John C Lechleiter email address

Bob sent a message to John C. Lechleiter Chairman, President and Chief Executive Officer of Eli Lilly and Company Email Address that said:

Dr. Lechleiter,

I recently came across the Cialis $200 Savings Card in two magazines. Reading the card it seemed to offer me a way to try Cialis at a significant savings. I followed the instructions on the card for activation, starting with answering the questions at lillysavingscard.com. When completed, the site said the card was activated and I could use it at my local pharmacy. I contacted my doctor asking for a prescription to be sent to the pharmacy. When I got to the pharmacy to pick up the Cialis I was told the card was "declined." The pharmacy called the phone on the card, but since I'm on the west coast, it was after business hours.

The next day I called the number and was told that if I had ever used any previous coupon (from Lilly?, for Cialis?), I could not use the $200 Savings Card. I pointed out the website made no mention of that fact. Of course, that changed nothing.

I don't know about you, but I don't make a habit of trying to purchase something and having my intended form of payment declined. That is especially embarrassing when there's a line of people waiting behind you! Further, the card and the associated website is misleading - a problem that could easily have been avoid by Lilly. One simple question or statement of exclusion would have done the trick.

What possible reason could Lilly have for at least lack of clarity, more likely deception, in advertising? $200 in savings is significant to me, as I suspect it is for most. I am disappointed in Lilly. As a consumer I hope for more from a pharmaceutical company in whom I'm placing some trust for my health.

Sincerely,

Bob

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