E Verschoor sent a message to Fabrizio Freda that said:
Iâve been researching cosmetic companies who not only address the current market but who recognize the need to branch out to an ever-growing population. Your website states: âThe EstÃ©e Lauder Companies delivered another year of outstanding performance in fiscal 2019, propelled by our disciplined strategy, our powerful and diversified brand portfolio and multiple engines of growth. This winning combination enabled the company to generate strong net sales and profits while positioning us for sustainable, profitable long-term growth amidst a rapidly growing and changing industry.
Our company is driven by our mission to deliver high-quality beauty products and high-touch services to all consumers around the globe.â
Is it not remiss for a global cosmetic company who proclaims to âdeliver high-quality beauty products and high-touch services to all consumers around the globeâ, yet who irrationally negates the senior woman population?
Consider this: What cosmetic company is currently acknowledging and addressing the needs of women who have endured skin cancer? Skin cancer worldwide is alarming: (âSkin cancer is the most common cancer in the United Statesââ¦.and âThe American Academy of Dermatology presented a new study recently that appears to indicate that Hispanic and Asian women may have an increased risk of developing specific types of skin cancer. These include non-melanomas such as basal cell and squamous cell carcinomaâ.)
Please consider and imagine the public response to this avenue of marketing! ALL women respect and appreciate a company who strives to acknowledge and serve the population of women who have a true need for cosmetic help.