Justin Moore sent a message to Edward Lampert Chairman and CEO of Sears Holdings Email Address that said:
For sears to become profitable, why dont you set prices at 37-38% margins so the company can turn a profit. Amazon runs at 37% margin, apple runs at 38 percent margin...macys is at 39.88 and dillards is at 36.8...it doesnt matter how much you sell of something if you dont make a profit on it...