Alex sent a message to Julia Stewart Chairman and CEO, DineEquity, Inc. that said:
Good evening Julia,
I am writing to you today in an effort to gain a response from an esteemed business leader on a concept that my partner and I have been working on for a few weeks now. Both my partner and I are college baseball players at Bellarmine University in Louisville, KY, and over the past few weeks, we have been researching the legitimacy of our start-up concept. It has come to the point now where we believe we have a solid footing for where we want our idea to go and we have also received interest from another big name restaurant corporation. I ask of you to take 2 minutes of your incredibly busy schedule to take this survey to help us progress this idea even further. We believe that our concept can fill the void of achieving 100% family satisfaction each and every time families with younger children come through the door. I really appreciate your time and I wish you a happy holiday season!