Cody sent a message to David Brandon – chief executive officer of Toys “R” Us- email address that said:
I handle the marketing and promotions for NASCAR driver Ryan. Ryan races the #39 in the second most popular Motorsport in the United States, the NASCAR XFINITY series. In 2016, Ryan made the NASCAR playoffs and ended the season 9th in the point standings. Our team achieved these goals despite being a small family owned team with limited resources. Our team is currently looking ahead to the 2017 race season and seeking marketing partners.
NASCAR is an excellent marketing tool for any sized company. Our race team partnered with over 20 companies across the United States in the last year to help promote their brand and product to the millions of fans who make up the NASCAR nation. In 2016, 26% of fortune 500 companies invested in NASCAR in some shape or form.
I am attaching our 2017 marketing outline for you to review. Included you will find information about:
-Ryan, RSS RACING, and the NASCAR XFINITY Series
-2017 schedule which includes some of the top US markets such as Los Angeles, Atlanta, Las Vegas, Phoenix, Dallas, Charlotte, Boston, Indianapolis, Chicago, and Miami
-Why NASCAR is a great marketing tool including fan demographics
-Partnership benefits which includes the various levels of branding as well as the VIP hospitality experience we provide
Our team strives to make partnerships a smart investment where a company can see an immediate ROI. I look forward to helping you develop just the right plan for your company to enhance your marketing and product promotion by selecting a sponsorship option for the 2017 season. I would be more than happy to provide you with additional information including pricing, video clips, race results, statistics, TV and social media ratings, in depth data on the NASCAR fan base, as well as testimonials from previous sponsors. I look forward to hearing from you soon.