Rita McIntosh sent a message to Herbert Fisk Johnson III Chairman and CEO, S. C. Johnson Son email address that said:
Good morning:
Thank you, sir, for taking the time to read my correspondence.
Over the holidays Ive been cleaning house using your products. The lemony smell is wonderful, however, it didnt complement the holiday cheer. While I know years of research have gone into the product resulting in the decision to feature lemon, I have an idea that focuses on the power of smell.
First, I am thinking that holiday-themed products sold in small bottles, say 5 or 6 ounces that captured the essence of the season such as: pomegranate, Mandarin orange, pine, cloves, cinnamon, vanilla and amber would add to your line. The holiday special could be packaged as a 4-pack featuring citrus, spices, sugar cookies (for kitchen cabinets) etc., all aligned to the winter holidays.
Another nuance may be to add a special scent for the bedroom that enhances feelings of relaxation. Here again is another 4-pack sold in 5 or 6 ounce bottles that feature scents like lavender/vanilla, (Sweet Dreams); Egyptian musk blended with vanilla (Midnight Magic,); coconut/pineapple (Caribbean Escape); and Sweet Dreams (similar to Baby Soft scent or Pi).
The nuanced line could complement related products featured by SC Johnson. A bonus is that all products are environmentally sound while brining joy, cleanliness and organization to our homes.
At a time where our world is increasingly complex and emotions are raw, products that offer a brief reprieve is just what America needs.
Thank you for your time.
Respectfully,
Rita McIntosh
