Philip sent a message to Akio Toyoda President and CEO, Toyota Motor Corporation that said:
Greetings Sir,
I just want to let you know that you are one of my greatest mentors and i look forward to working alongside with you. Sir, I recently learnt that your company has decided to close down the SCION company due to failure in capturing the targeted customers- The younger generation. Sir, I am bold to say that if/when given the opportunity, i can and will exceed your expectations and that of the board but all i ask is to be given the opportunity to leverage on the Toyota brand to increase sales of the SCION brand.
Thank you
Philip