Kyle sent a message to Herbert Hainer – Chief Executive Officer of Adidas AG email address that said:
I am a sixteen year old high school student in Toronto.
I recently lost two brothers to gun violence.
I am starting a website entitled "Walk Right" and would like to partner with Project Turn Around and Adidas to create an annual scholarship for youth who are achieving excellence in school or community leadership.
I am requesting a donation of a pair of Yeezies for a fundraising lottery. I plan to have media coverage and would request that a staff member be present to award the prize to a deserving youth in the community.
Please contact my mother Christine or myself Kyle if you are able to assist in this fundraiser.