Austin sent a message to Andrew House President and Group CEO, Sony Computer Entertainment, Inc. that said:
Hello. I was wondering if I could ask you some questions for a marketing project that I am doing for Sony. All of my questions are marketing questions, and I believe you are the person I should speak with. My project is doing a marketing plan and I need to know things such as Company Analysis, Customer Analysis, Competitor Analysis, Analysis of the Market Context, etc.. Email or phone will work. and If you could reach me VERY SOON that would be greatly appreciated. Thank you!