Julian sent a message to Steve Easterbrook- CEO of McDonaldâsemail address that said:
Hello Mr Easterbrook,
my name is Julian and am a big fan of the McDonalds franchise. Here in this email I give you 10 ideas on how to expand the McDonalds brand. If you like my ideas, I would love to be part of the Mcdonalds team and help you out in any way I can.
1.)Offer Tortas on the Mcdonalds menu. A torta is a mexican sandwich that typically includes meat,sour cream,beans,avocado,lettuce and cheese. This would be a big hit if you make your sandwich taste as unique as a Mcdonalds sandwich.
2.)Make a theme park. A Mcdonalds theme park that would be heavy on advertisement, but makes up for it for having the best roller coaster/ thrill attractions in the world. Different sections of the theme park would carry different kinds of foods(this is where sister brands of Mcdonalds would be good for; such as a mexican or Indian themed Mcdonalds)
3.)Make a sister franchise for adults. Would enjoy top notch food, along with alcohol.
4.)Create a exclusive Mcdonalds club, similar to the disney world club 33.
5.)Have weeks spread out along the year where mcdonalds carries food selections from different states or different countries.
6.)Have a Mcdonalds party club. The hottest djs would play there, and the venue would be filled with Mcdonalds food.
7.)Mcdonalds Movie. This movie would show the life of the Mcdonalds brand that would give people a different perspective. This would be done as to form a closer connection with people who are lovers of the brand, and to also from a sort of transparency between consumer and company.
8.)Mcdonalds relax retreat. People would escape the everyday life there, and enjoy a nice getaway. Food choices would include variations of Mcdonalds food Items.
9.)Mcdonalds buffet. A upscale buffet where people can try miniature versions of their favorite foods from Mcdonalds(long with some new foods as well).
10.)Mcdonalds dessert bar(sister brand of the mcdonalds brand.) This place would be upscale and very elegant. The menu would have desserts,shakes,smoothies, and fruit.
Best,
Julian
