Fernanda Sartori sent a message to Marvin R. Ellison - President of J. C. Penney Company Inc.- email address that said:
Hello Mr. Ellison,
I have some ideas that can bring JC Penny back, one step at a time, starting with the most simple and culminating in a complete makeover. I am so confident in my plan that I offer my services to you, strictly on a COMMISSION basis. I live only a few miles from your Poughkeepsie Store and would like to not only help save it but grow it into the
The First of Its Kind!
