Hello Mr. Urcelay, I wanted to express my dismay in the doll selection at Toyrus – Antonio Urcelay email address

Salome sent a message to Antonio Urcelay Chairman and CEO, Toys R Us, Inc. that said:

Hello Mr. Urcelay,

I wanted to express my dismay in the doll selection at Toyrus in Paramus on Route 4. Yesterday, I left early from work in a jolly spirit to purchase a baby-alive doll for my daughter who is now interested in dolls. You can imagine just how delighted I was to make this purchase because my daughter who is 5 years old never displayed an interest in a doll prior.

I arrived at the location only to find that there were no African American Baby Alive dolls. I thought OK I can settle for another brand, I searched for the Journey Doll- No African American doll in site, then the Cabbage Pack doll- NO African American Doll in site, and Barbie- No African American selections. The only option I had was Doc McStuffin which technically isn't a baby doll.

I find it extremely offensive, that in this day and age I can't find an African American baby doll in a popular store such as yours. The corporate office must do better to ensure that there is better representation of dolls that reflect the population. YOU MUST DO BETTER!

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