BJ sent a message to Marvin R. Ellison , President , J. C. Penney Company Inc.- email address that said:
I have been a loyal JC Penney customer for years, that is, until you got rid of the Cabin Creek brand of womens clothing. I loved those oxford shirts ! Perfect for work and everyday, please bring them back ! I haven't been shopping at JC Penney since you discontinued them. When they come back, so will I.