Greig Cummings sent a message to Marvin R. Ellison - President of J. C. Penney Company Inc.- email address that said:
I live in San Luis Obispo, CA. The nearest Pennys is at least 35 miles away in Santa Maria. Since there is a large rural gap between our two towns, I have no desire to travel to Santa Maria to shop for clothing. While in Detroit, MI I shopped at your store so that I might fit some clothing and bought a number of items. Since Sears has just closed there happens to be a store space opening. I know that Pennys and other retail stores have been cutting back, but if convenient for clothing, blinds and the other items that Pennys sales I would be happy to go to your local store.
Do not feel that you need to answer this e-mail, just have one of your analyst review the value of such a move.