Helen Burkett sent a message to Marvin R. Ellison President of J. C. Penney Company Inc.- email address that said:
Just a thought on how to bring people back into to the stores to shop next year. Make a Santa land like we had in the 50s and 60s. People love nostalgia and it really brings the holidays to life. Not only do the kids love it, but adults as well. Just bring the North Pole back to LIFE.
