James Ryan sent a message to Marvin Ellison that said:
I am a former shareholder who is disappointed by the decline of JCP. I sold my shares when the expert from Apple was brought in. Philosophically, coming from a single brand boutique operation they wouldn't understand a market like the one JCP was engaged in. As a career marketing and sales person, I had speciific plans that would have re-energized Penney. Now, just a brief overview.... 1.) Re-locate JC Penney stores in lower rent, lower competition areas/ Example... Plymouth Meeting Mall instead of King of Prussia Mall. There are too many "distracting" competitors at KOP. 2.) Change your floor plan back to a more traditional design. You don't want people going down the center aisle and using your stores as a quick path from the parking lot to the center of the mall.
3.) Do some panel research of high school students on the brands they pursue... then stock those brands... it will build loyalty for future sales. These are just a couple of things I would have recommended to your company. I would like to either speak with you or meet with you to discuss further. This isn't about a job, or a consulting gig. I had been a loyal customer of JC Penney for decades. I would like to offer whatever I can do to save the company. With my prior employer, I developed a plan that would have pulled them out, built the strategy, launched the sales force, and it was working and had to be stopped when executives who had bonuses attached to the bankruptcy terminated the program. I wish you success in saving the company.
