Doug sent a message to Greg Creed – Chief Executive Officer of Yum Brands – Email Address that said:
Mr. Creed,
My son, Jacob, is a die-hard Taco Bell fanatic and he recently received his Eagle Scout rank from Boy Scout Troop 273 in Stow, Ohio. What fun it would be for him to receive a letter or certificate of recognition from a brand representative such as yourself, encouraging him to continually "Think Outside the Bun"! It might actually mean more to him than a letter from the President! If you would be so inclined to honor him with any kind of recognition for his achievement, we would be most appreciative. With warmest regards, Doug