Joanne sent a message to Marvin R. Ellison – President of J. C. Penney Company Inc.- email address that said:
Mr. Ellison, I am a long time, loyal J.C. Penney shopper. My deceased husband was an assistant store manager in the 90's. I am not an investor but I do benefit from a small survivor's pension. I am writing you about the exciting news that you will soon be carrying large home appliances again. I have a J.C. Penney refrigerator (still running great) that I purchased in 1974! I need to purchase new appliances for a kitchen remodel and I hope that you will consider offering special discounts if someone buys more than one appliance. It would also be helpful if you would offer consultation services for this purpose similar to the home visits that are made by Custom Decorating. Please consider these options as you enter into a new promising era for J.C. Penney. Thank you for your efforts to turn things around.