Daniel sent a message to Thomas M. Rutledge – Chief Executive Officer and President of Charter Communications, Inc. – Email Address that said:
Mr. Rutledge - I'm writing because I think you should be made aware of how misguided your current advertising campaign is (South Carolina). I have no idea who you are trying to reach (and apparently neither do your people), but that appears to be the worst 1 minute commercial I've ever seen. It cannot possibly reach young folks, it offers nothing to he middle aged, and as a senior citizen, I can barely stand to watch it.
Either you need a different ad agency, a new marketing department, or both. And, just an fyi, NOBODY is buying home phone service today.
You obviously did not reach you position by making poor decisions, but whoever you have deciding on how you're spending your marketing dollars does not have a clue about what he or she is doing.
I'm a high speed internet customer, but so glad I'm not an investor.
Regards,
Dan
