Ron sent a message to Muhtar Kent Chairman and CEO, The Coca-Cola Company – email address that said:
Muhtar,
The reason for my email is to formally introduce myself, and request a face-to-face meeting to present a new digital AR music platform and competition. The idea of music competitions which started with American Idol, then modified by The Voice and America’s Got Talent are not aligned with the way music artists are discovered and stars created. IGNITE grounds this approach in the roots of the artists’ journey that starts in working clubs and bars, which delivers far greater authenticity! It’s structured around a new digital AR platform, and called “IGNITE”.
IGNITE operates today under three separate produced programs, which are “IGNITE COUNTRY”, “IGNITE URBAN”, and “IGNITE LATIN”. In launching IGNITE COUNTRY in 2015, we saw tremendous success in getting top country music artists to join and compete in a series of skill based challenges over a six-month period. During the first 12 weeks we registered over 200,00 fans, which then actively and emotionally participated in the competition, following their favorite artists, voting, and positively impacting the competition across their social media networks. We got major professional country music artists and leaders to participate as either judges, or mentors, and activated sponsorships by creating experiential marketing programs at a local and national level.
Scott at Big Machine Label Group (BMLG) said the “IGNITE digital AR platform is truly innovative, and is the only AR platform I have experienced that actually works.” It filters through thousands of potential artists/contestants, allowing judges to select the top 100 contestants from digital auditions, and narrowing the artist contestants down to the top 10 through a series of skill based challenges/performances.
You will be truly amazed by our platform, and what it can deliver for The Coca-Cola Company. Here is a Google Drive Link to view/download the "EXAMPLE" IGNITE URBAN and IGNITE LATIN PDF presentations: (Note: please review the IGNITE URBAN first, as it has all sponsorship deliverables)
As this needs an executive who drives the vision, it's imperative we drive this as a top down program. Can we set up a meeting where I can present this to you, as I will be in Atlanta, as I also reside here?
Best,
Ron
