Roger sent a message to James Blackledge that said:
Dear Mr. Blackledge,
Single mothers could mean a specific and sensitive segment of customers. By using Social Media data I discovered that single mothers are highly interested in psychological services for children. This insight could be used to offer them life insurance that covers what worry them the most. I am highly interested in applying the same insights to MutualofOmaha customers and help you to boost your revenues. Detecting customers who are worried about cancer may be a good segment to try to sell your cancer insurance product. I would be more than happy to have 5 minutes call and explain you more. Before finishing, I must mention that the solution I created is currently being used by an insurer in Peru with success.
In any case, I very much appreciate your time,