Paige sent a message to Julia Stewart – Chairman and CEO, DineEquity, Inc. – Email Address that said:
Dear Ms. Stewart,
Over the years I have bought gift cards from Applebees every year.
This Christmas was no different. I went to the Fort Collins, CO location on 12-18-16 at 3:13pm
I purchased a gift card for 100 and received two bonus cards.
Then on 1-7-17 my purse was stolen, everything of monetary value was in there.
I called your Fort Collins location on 1-8-17 and was told that there was nothing they could do, they had no way to look up anything.
I called 1-9-17 your corporate office 8:37 am and spoke with Adam. He told me he was looking into it but I should call the store and gave me the fax number if I found the card numbers.
I called back on 1-10 and they said the information was sent to another department and they would be in touch.
I called and spoke with Tom around 4pm on 1-10-17. He asked that I email him a copy of the receipt and he would see what he could do.
The morning of 1-11-17 I received a call from your corporate office @9:10 to inform me that my gift cards had been used. I of course asked more questions and come to find out the card was used in Gallup, New Mexico about 6:50pm the night before (1-10-17) and gave me a case number 2003996.
So had someone helped me on the first day or even the second day or even the third day I called to ask questions and get help the total could have been transferred.
However, no one was all too eager to help me!
I was so frustrated and devastated that everything I had in my purse was stolen. I had many gift cards and contacted over 10 merchants and this was the only one that did not help me or even seem to care.
I cannot believe that a company so large could not help especially since I had the receipt with date, time, cashier, location to look up the transaction. People need to be trained properly to handle a situation like this.
I know it is just $120 to them, but to a teacher with two kids, and buys lunches for her students and who had he money stolen and all the gift cards her and her kids had received for Christmas... IT IS A LOT.
It was a very big deal and I wish that someone in your team cared enough to help me on Sunday or Monday or Tuesday.