Brian Dsouza sent a message to Akio Toyoda President and CEO, Toyota Motor Corporation - email address that said:
I am writing to you from Dubai, I am Brian Dsouza, and one of your clients. I have an idea in mind where in you can capitalize on it and I am sure it will lead to a substantial sales in the niche segment of the Luxury Cars. Since I have always admired the reliability of the Toyota cars I would be glad if you could give me a chance to put my ideas across you .
Looking forward to her from you soon.