Vanessa Torres sent a message to Edward Lampert that said:
319 Coventry Circle
Folsom, California 95630
June 20th, 2018
CEO Kmart corporation
3333 Beverly Road Hoffman
Estates Illinois 60719, US
Dear Mr. Lampert,
It has come to my attention that the Kmart franchise hasnât hopped on board with getting rid of the gender labels on kids toys. If there were to be anyone that could fix this issue it would be you, the head of the company. I also came to you because it seems to be a huge epidemic and if a good amount of people are wanting an issue to be resolved you would be the one to help us out.
In recent years big name brand stores have been targeted for gender labeling their toys, Target was the first big company to be hit by all the hate. Since 2015 Target has gotten rid of the labels, so has Walmart. In the article âTarget will stop labeling toys for boys and girls. Good.â they state that â In reality, though targetâs decision is not about one personâs efforts. Rather, itâs the culmination of the activism of countless parents, educators, and critics.â This clearly means itâs going to take more than one person to get this problem solved in every store. The reason gender labels on toys is such a huge problem, is because at a young age they are molded into what they are supposed to like even if they donât like it. They play with toys assigned to their gender wanting to play with toys that arenât. Itâs a heartbreaking thing, and really forces them to be someone they donât necessarily want to be. Labels can often also ruin how girls and boys play and feel about labeled toys. Melissa Dahl editor of the Science of US states in her article âWhat the science says about kids and Gender labeled toys,â that âwhen they believed the toy was for boys, the girls did better when they thought it was a toy for themâ(Par.6). Tht means that mentally they shouldnât be s good as the other gender when using a toy opposed to theirs. However, they should never feel like that should be the case.
All in all Mr. Lampert, I just ak that you consider getting on board with gender neutral toys, and consider how those kids would feel.
Student, Folsom Lake College