Unknown sent a message to Irene Rosenfeld – Chairman and Chief Executive Officer of MondelÄz International – Email Address that said:
this is to inform you that brand image of Cadbury is spoiling day by day in the territory of Bardoli (surat) Gujarat India
the market is sick as the product like CDM 5, 10 BVT 30 and many are available under cost like in RS. 290, Rs. 450 Rs. 17 respectively, we are getting the product in Rs. 315, Rs. 490 Rs. 25
silk is selling upto 25% from the MRP to the big wholesales. the actual should be 15%. the area i m talking is Madi, Kadod, Valod, Buhari, Mandvi, Karchelia, Soangarh, Kamrej, Ukai of Surat (Rural)
so its quite difficult to do business as the distributor of Bardoli is selling under cost and we as retailers and not able to do business and have to switch to any other company and hope the sale of surat rural must be down like hell if u check, we send complaint to the immediate officers and the say it will happen we cant do anything , i think they are supporting that particular party of bardoli (distributor) who is doing unfair business and using P7 scheme and unfairly and giving losses to the company in the term of money and business.
the bardoli distributor is supplying fridges to the selected retailers but we are not getting the same as our direct distributor says us that fridge for our territory (Surat Rural ) will be available soon.
we were selling Cadbury almost 70000/- per month but now we are not able to sell of 7000/- Rs. we gave proofs to the immediate officers but there is no solutions regarding under cutting of the selling of the direct company distributor to the Surat (Rural) area and its hurting business of Surat Rural Distributor under SST of Surat Rural, i m companies well wisher thats why i kept my identity secret