LOUD Audio, LLC. today announces the appointment of their new CEO, Alex Nelson. Nelson has been with the company since 2006 (then named LOUD Technologies, Inc.). He became President of Loud’s Retail Brands in 2011 and President of the company in 2018.
Nelson has been engrained in the audio industry since 1988, where he turned his love of music into a career. He has held a wide range of positions across many facets of the industry including service, retail, sales, marketing, and a variety of executive leadership roles.
“I’m truly honored to be given this opportunity and feel privileged to be able to work with such a talented team,” said Nelson. “My charge now is to take all of this talent to the next level and empower the team to drive the Mackie brand into its next golden age - Challenge accepted!”
LOUD Audio, LLC. is the owner of Mackie® an audio manufacturer that makes speakers, mixers and other audio equipment for performers and content creators.
LOUD Audio, LLC is a professional audio company based in the United States, operating in the U.S., Canada, and China. Originally known as Mackie Designs, Inc., the name was changed to Loud Technologies in 2003 to differentiate the larger company from their founding subsidiary, mixing console manufacturer Mackie. Between 2003 and 2018, LOUD Technologies owned or distributed several music instrument and pro audio product brands. Transom Capital acquired the company in October 2017, renaming it LOUD Audio, LLC and divesting most brands to focus more exclusively on their core Mackie business.