Chuck Surack is the founder, president, and CEO of Sweetwater Sound. He established a recording studio in his home and named it Sweetwater Sound. Sweetwater Sound was eventually selling K250 sound libraries and became established as a Kurzweil K250 reseller. Sweetwater began selling more and more pro audio equipment, and eventually Sweetwater's retail business surpassed its recording studio business.
Sweetwater Sound Inc. is one of the United States' largest dealers in musical equipment for musicians, recording studios, schools, house of worship, concert sound companies and broadcasters. Sweetwater sells pro audio equipment, digital recording systems, pianos and keyboards, guitars, microphones, mixers, loudspeakers, signal processors, and drums.