Mr. Erik R. Olsen has been the Chief Executive Officer and President of TBC Corporation, Inc since January 2014 and serves as its Chairman. Mr. Olsen served as Chief Operating Officer of TBC Corporation, Inc. since April 2012. Mr. Olsen served as Chief Executive Officer and President of Tbc Wholesale Group of TBC Corporation, Inc. since October 2008. Mr. Olsen is responsible for the development of all of TBC Corp.'s proprietary brands with an immediate focus on the retail segment brands including Big O, Tire Kingdom, Merchants and NTB. Mr. Olsen served as President of Carroll Tire Company. Mr. Olsen served as the Senior Vice President and Chief Marketing Officer of Tbc Corp. since December 1, 2004. Mr. Olsen joined TBC from Michelin where he served in a series of senior level Marketing and Sales positions, as Vice President of Sales for its North America Passenger and Light Truck Division. Prior to joining Michelin in 1997, he served marketing and sales positions with Ralston Foods, The Clorox Company and Proctor and Gamble. He has been a Director of TBC Corporation, Inc. since November 2008. Mr. Olsen received his B.A. in 1985 from the University of North Carolina at Chapel Hill.