Born to a Jewish family in Iran, Larian arrived to the United States alone at the age of 17. After graduating from California State University, Los Angeles in civil engineering, he started a business exporting electronic goods. Later in 2000, he expanded the company to include the creation, development and marketing of the Bratz doll. Two of the dolls bear the names of his children, son Cameron and daughter Jasmin (although her doll uses the Persian spelling Yasmin). Currently his third child doesn't have a Bratz doll, but that can change with the next release.
He was named Ernst Young Entrepreneur of the Year Award for the consumer products category in 2004. He was also named the overall national Ernst Young Entrepreneur of the Year in 2007. His motto, "Fortune favors the bold" is displayed throughout MGA's building.